Fact of the Weed (EN)

Fact of the Weed (EN) · 23. August 2018
Deutsch hier. To check how well the black dye stays fresh in our hemp shirts, we did something you shouldn't do: We washed our shirts the way many of you (and, to be honest, also we) probably do. 40°C, colour washing powder, hard water without decalcifier, spun dry at 1,600 rpm. The one thing we didn't do was tumble dry the shirts. The result after 10 washing cycles is the image in this blog post. The left shirt (without print) is a fresh one, the right shirt is the washed one. Pretty ok, if...
Fact of the Weed (EN) · 14. August 2018
Deutsch hier. We see ourselves as a Social Business, even if formally we are a for-profit company. What we want to do is help change the way textiles are made by using a different material, and to alleviate the damage wrecked by today's cotton production. Profit is necessary to pursue our goals, e.g. by financing investments, but not a goal on its own. This is why we want to invest a part of our profits into projects that help the victims of cotton production. We have teamed up with "Doctors...
Fact of the Weed (EN) · 28. Juli 2018
Deutsch hier. So hemp is more sustainable, great. But is it also good to wear? Won't it itch and scratch like a potato sack? Nope, it won't. Otherwise, there would be no point in trying to put up a hemp textile company - who would buy such stuff? Sure, two hundred years ago, hemp textiles were probably quite coarse. But textile production has much advanced since then, and the fact alone that today there is a growing hemp fashion market shows that high-quality hemp textiles are well received by...
Fact of the Weed (EN) · 20. Juli 2018
Deutsch hier. One of the most interesting things about hemp is just how versatile this plant is. With the possible exception of soy, there is probably no other crop that can be turned into so many different products. Legal industrial hemp contains almost no THC and thus can't be smoked (well, it can, but at best you'll just get a headache). However, it contains significant amounts of a related substance called cannabidiol (CBD). The market for CBD is skyrocketing at the moment because it has a...
Fact of the Weed (EN) · 14. Juli 2018
Deutsch hier. For years and years, interest groups have been fighting for the legalisation of marijuana. Worldwide, it seems as if they are gradually succeeding, whether in Uruguay and Canada, who have recently legalised cannabis, in the U.S., where individual states have taken this step, to countries like Germany, where growing marijuana is still generally illegal, but where medical cannabis is gaining more and more foothold. What's been left rather unnoticed is that in many countries, growing...
Fact of the Weed (EN) · 06. Juli 2018
Deutsch hier. Organic cotton is a lot better than conventional cotton, no doubt. It doesn't use synthetic pesticides, defoliants and fertilizers that make conventional cotton production so harmful to people and environment. Also, organic cotton by definition is not genetically modified. So if you're using cotton, go for the organic one. We do so, too - the 45% percent cotton we still need to have in our shirts are certified organic! But while big fashion chains like to sell clothes made from...
Fact of the Weed (EN) · 28. Juni 2018
Deutsch hier. Cotton is thirsty. Very thirsty. For 1 kg of usable cotton fibre, you need on average almost 10,000 litres of water[1]. To give you a feeling of what this means: The cotton sold in Germany in 2010 needed almost twice as much water to be grown than all German private households and companies used in total during that entire year. But at the same time cotton likes it warm and sunny. No wonder it originally evolved in tropical climate. Ironically, cotton is grown mostly in dry...
Fact of the Weed (EN) · 10. Juni 2018
Deutsch hier. One of the main reasons we want to bring hemp into the merch market is that it is by far friendlier to the people involved in its production and to the environment than cotton. Why? Cotton is a sissy. It is very susceptible to illnesses and pests. The widespread monocropping, in part due to cotton’s long maturation cycle, makes this only worse. As a result, you will not find any crop that is more heavily polluted with pesticides than cotton. In India for example, which is the...